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The dental industry is undergoing dramatic change. Independent practices are facing new competition with the entry into the market place of a number of big companies such as Boots and DenCare. In response, some independent dental practices are seeking to highlight their particular skills by adopting recognised quality management systems such as Denplan Excel, Investors In People, The Charter Mark, and the ISO 9000 Standard. This is accreditation. As they provide a mechanism that proves that proper practice management controls are in place, the use of such quality management systems is a necessary requirement for a presence on www.dental365.com site.